Sprecher big winner in Brand Madness
October 31st, 2011
The one thing that is becoming very obvious in The Business Journal’s Brand Madness is that food and beverage brands are very popular in southeast Wisconsin. This time it was Sprecher, known throughout the area for its popular soda and beer, knocking off retailer Allen Edmonds in a second-round brand matchup. Sprecher and its popular root beer soda, garnered more than 70 percent of the vote to beat Allen Edmonds, known for its upscale shoe lines. Just two days earlier, Leon’s Frozen Custard upset Harley-Davidson in a second-round matchup…



